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The image shows the silhouette of hand making the victory sign, with a double meaning, as it also represents the V of VISCOM.
Take the Lead
This slogan clearly positions Viscom Sign. There are few people who take the lead: visionaries, precursors, those who have a special talent for innovation, going beyond the ordinary, guiding others, moving forward...
"Take the lead" describes people such as Kandisky, who in the figurative world discovered the power of the abstract and drafted an entire theory on people who "take the lead", at the top of the pyramid (of spirituality in art).
"Take the lead" describes Mies Van de Rohe, designing the Barcelona Pavilion surrounded by immense pavilions that were determined to display majesty without adapting to new materials, habits and trends.
"Take the lead" describes Viscom Sign. Because it shows the future in the present, offers numerous business opportunities, opens the mind to new ideas...
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