Visitor profile

READY TO WIN?

Viscom-Sign is the only trade fair totally geared towards the visual communication and advertising market. And it is unique, because it covers both the creative and technological aspects of the visual communication production process. Ideas and design come together with the industry to meet the needs of environmental graphics and retail advertising.

IDEAS AND DESIGN + TECHNOLOGY + PRODUCTION + MARKETING AND ADVERTISING = VISCOM-SIGN

The profile of Viscom-Sign visitors is highly heterogeneous, since they are professionals from the creative and design area (advertising agencies, graphic designers, marketing managers, decorators…) as well as from the productive area (sign makers, copy shops, labs, printers, screen printers, stand builders…).

• See the last edition visitors graphs
  

REPRESENTED SECTORS BY AREAS

VISCOM-SIGN AREA
General Exhibition zone

1. Large format digital printing
Spectacular!

2. Digital textile printing systems
Added value: customised fashion.

3. Sign making, outdoor advertising, lettering
Global service for local demand.

4. Engraving and advertising products
The power of costumisation.

5. Digital signage systems
New techonologies for lighting, decoration and advertising.

6. Medium and small format digital printing systems
Big ideas in medium formats.

7. Visual communication and digital printing services
Specialised service, complete solutions.

8. Finishing equipment and systems
The importance of detail

9. In digital-image capture equipment and systems
Peripherals for creative production.

Area of special interest for the following professionals:

• Sign makers, screen printers, copy shops, graphic producers and printers.
• Advertising agencies and graphic design.Interior decoration and architects.
• Stands builders and singular spaces designers.
• Photo labs and photo shops.
• End user managers (supermarkets, commercial centres).
• Retail marketing managers (food, pharmaceutical, bank and insurance, travel agencies, hotels, etc).
• Teaching and professional schools.

POSVC AREA, Monographic exhibition zone

10. Point of sale visual communication
Tailor-made solution for boosting sales

• End users. Retail and trade marketing managers (pharmaceutical industry, food and large-volume stores, cosmetics, banking, automobile, hotels and travel agencies, technology and franchises, mainly)
• Advertising and image agencies and graphic design
• Purchase managers of corporations and public organisations: energy companies, subways, railways, airports…
• Sign makers, printers, screen printers, copy shops, graphic producers and visual communication professionals
• Teaching and professional schools

DESIGN & INNOVATION AREA, Monographic exhibition zone

11. Graphic Design
Professional image for management service

• Advertising agencies and design studiosLabs and photo shops.
• End users. Retail and trade marketing managers
• Sgn makers, screen printers, copy shops, decorators, architects, graphic producers and visual communication producers.
• Teaching and professional schools.